《这是一篇奇瑞的中英文新闻稿,各位都来围观》

2020-09-09 03:55 关键词:这是,一篇,奇瑞,中英文,新闻稿,大家,都来,围观 阅读:33

11月11日,奇瑞汽车股分有限公司在京公布了“WWW+设计”,公布开启奇瑞智能化新时代的环球市场计谋。作为这一计谋大棋局上的关键落子和现实举动,奇瑞汽车和巴西最大的汽车制造与贩卖商CAOA团体现场签订了计谋合作和谈,两边将在研发、制造、采购、贩卖等范畴深度合作,配合强化奇瑞品牌在拉美地区的影响力。

On Nov 11th, Chery Automobile Co.,Ltd released its “WWW+ plan” in Beijing and announcedto open its strategic global market blueprint in the new intelligence era. Asan important step and actual action in this big strategic layout, CheryAutomobile signed a strategic cooperation agreement on site with CAOA, thebiggest automobile manufacturer and retailer in Brazil. Both sides will take deepcooperation in R;D, manufacturing, purchasing, sales and other fields,jointly reinforcing Chery’s brand influence in Latin-America.

公布会现场,支撑“WWW+设计”落地的奇瑞环球化营销团队重磅表态。团队由奇瑞汽车副总司理、负责市场与营销模块的何晓庆领衔,奇瑞国际公司总司理潘燕龙、海内营销公司总司理贾亚权、负责西欧市场EXEED营业拓展的Lorenz Glaab配合构成,构成环球市场同步推动的强盛协力。

On the conference site, Chery’s globalmarketing team, which realized the landing of “WWW+ plan”, struck aneye-catching pose on the stage. The team is led by He Xiaoqing, Vice President ofChery Automobile responsible for the marketing and sales module, consisting ofPan Yanlong, GM of Chery International Corp, Jia Yaquan, GM of domesticmarketing and sales Corp, Lorenz Glaab, responsible for EXEED businessdevelopment in Europe and North American market, which all form a mightycombined force for the synchronous advancement of global market.

正值奇瑞汽车建立20周年的关键节点,作为连续14年保持中国乘用车出口第一的领军者,首次公布环球市场计谋的奇瑞取得行业表里、社会各界、海表里媒体的高度存眷。巴西驻华大使Marcos Caramuru De Paiva,阿根廷、乌拉圭等驻华使领馆代表,以及现场400多家国表里媒体,配合见证了这场范围隆重的计谋公布会。

Exactly at the timingmarking the 20th anniversary of Chery’s establishment and as theleader of the automobile industry maintaining the first place 14 years in a rowin the export of passenger vehicles in China, Chery got high attention from theindustry inside and outside, all sectors of society, medias from home andabroad by releasing its global market strategy the first time. Marcos CaramuruDe Paiva, the Brazilian Ambassador to China, representatives from Argentine andUruguayan embassies and consulates to China, and over 400 medias from home andabroad jointly witnessed this grand strategic news conference.

《这是一篇奇瑞的中英文新闻稿,各位都来围观》

“汽车正面向一个良性安康生长的新时代,智能绿色生长的新时代。面向新时代,奇瑞拟定了WWW+设计“,何晓庆现场为各位阐释了WWW+设计的内在。它是一个集环球伶俐(World Wide Wisdom),合作双赢(Win-Win),智能互联(Wired)的设计,加号Plus寄意可连续性、与时俱进和有限大概。

“The automobileindustry is faced with a new era with benign and healthy development, a new erawith smart and green development. Under this background, Chery formulated WWW+plan”, said He Xiaoqing, who explained the connotation of “WWW+ plan” on is a plan combining World Wide Wisdom, Win-Win and Wired Intelligence, Plusmeans sustainability, advancing with times and unlimited possibilities.

集“环球伶俐”做中国咭片

Gathering “global wisdom”, forging Chinese Namecard

奇瑞“WWW+设计”中,第一个W解释为Wisdom,集环球伶俐,扬中华文明。纵观天下各国汽车工业的生长,全部国际汽车巨子无不受益于市场环球化,介入环球市场合作和实现品牌国际化也是海内汽车企业生长的必经之路。自2001年第一辆奇瑞汽车走出国门,停止今朝奇瑞累计出口销量超出130万辆,占同期中国乘用车出口的30%。本年以来,奇瑞出口已超出10万辆。均匀每5分钟,奇瑞就多了一位外洋用户, 在环球,每0.75分钟就会增添一位奇瑞用户。

The first W in Chery’s “WWW+ plan” stands forWisdom, in detail, gathering global wisdom and promoting Chinese through the automobile industry development in various countries, noneof giant international automobile enterprises didn’t benefit fromglobalization. Participating in global market competition and realizing brandinternationalization is an inevitable way for the development of domesticautomobile enterprises. In 2001, the first Chery car went abroad, till now, theexport sales volume in aggregate has exceeded 1.3 million, accounting for 30%of exported Chinese passenger vehicles within the same period. In this year,Chery has exported over 100 thousand vehicles. Chery adds an overseas userevery 5 minutes, Globally, every minute there will be a new Chery user.

从拉美到中东,从极寒冰雪之地到炽热的戈壁戈壁,当奇瑞的滔滔车轮疾驰在外洋80多个国度和地区的时分,也同时流传了中国的文明。不管是抢抓国度“一带一起”计谋机缘,照样领先探路西欧支流市场,奇瑞始终以开放立异的心态整合环球资源,将企业伶俐与中国火伴的伶俐,与环球合作火伴的伶俐有机融会在一起,翻开了自立品牌国际化的新体式款式。

From Latin-America to Middle East, from placeswith severe cold, ice and snow to blistering deserts and gobis, Chery’s wheelsroll in over 80 countries and regions abroad, which also disseminates Chineseculture. No matter seizing the opportunity of national “Belt and RoadInitiative”, or taking the initiative to tap European and American mainstreammarket, Chery always takes open and creative mindset to consolidate globalresources, organically integrate enterprise wisdom with that of Chinese andglobal partners, thereby opening a new pattern for self-owned brands to realizeinternationalization.

《这是一篇奇瑞的中英文新闻稿,各位都来围观》

“结构环球市场,我们不但要‘走进来’,更要‘走进去’、‘走上去’。”奇瑞汽车副总、国际公司总司理潘燕龙在计谋公布会上扼要引见了奇瑞的外洋结构计划。在2013年之前奇瑞已胜利地“走进来”,以生长中国度为切入点,掌握商业机会,开辟外洋市场。2014年到2020年,奇瑞将“走进去”,主动结构新兴市场,施行主动的计划和经管,增进营销才能提高,推动品牌建立。到2020年以后,奇瑞将“走上去”,完成环球结构,周全施行品牌计谋,成为具有环球合作力的国际一流品牌。

“To realize the global market coverage, we mustnot only ‘step outward, but also ‘move forward’ and ’go upward’”, said PanYanlong, VP of Chery Automobile and GM of International Corp, who gave a briefintroduction about Chery’s overseas layout in the strategy news 2013, Chery has successfully ‘step outward’, taking developing countriesas the entry point, seizing trade opportunities and tapping overseas 2014 to 2020, Chery will ‘move forward’, proactively set up new-emergingmarket, implement active planning and management, promote the improvement ofmarketing ability and advance brand building. After 2020, Chery will ‘go upward’,finish the global layout, comprehensively implement brand strategies and becomea world class brand with global competitiveness.

当很多车企的出口还停留在商品商业阶段时,“善谋环球”的奇瑞正静静由“市场谋划”向“环球化谋划”改变。从纯真的产物输出晋级为包罗产物、技巧、品牌和文明在内的多元化输出,奇瑞期望成为外洋消耗者心目中时髦、年青的品牌,成为中国汽车工业在环球的一张“咭片“。究竟上,在部份外洋市场,奇瑞曾经成为中国汽车工业的代表之一。在国务院新闻办指导主理的2015年和2016年度“中国企业外洋形象20强”(“一带一起”和中东欧)调研中,奇瑞位列设备制造业第一,是独一入选的汽车制造企业。

When the export business of many automobileenterprises is still at the stage of commodity trade, Chery, “good at globalplanning”, is taking the transition from “market operation” to “globaloperation” quietly. Upgrading from pure product output to diversified output ofproduct, technology, brand and culture, Chery hopes to become the fashionableand young brand in overseas customers’ minds, while becoming a piece of “namecard”of Chinese automobile industry in the whole world. As a matter of fact, in someoverseas market, Chery has become one of the representatives of Chineseautomobile industry. In the surveys of 2015 and 2016 “Top 20 Overseas Images ofChinese Enterprises” sponsored by the Information Office of the State Council,Chery ranked first in equipment manufacturing industry, being the only selectedautomobile manufacturing enterprise.

整合环球资源实现合作双赢

Consolidate global resource, realize win-wincooperation

奇瑞“WWW+设计”中,第二个W解释为Win-Win,以开放的胸襟整合环球优良资源,实现合作双赢。奇瑞期望在市场计谋上,充裕恭敬合作火伴,以开放的心态与行业表里、国表里各方睁开周全的技巧、资金与资源合作,联袂打造环球临盆与营销网络,提高品牌出名度与美誉度,实现环球化款式下的合作双赢。

The second W in Chery’s various countries meansWin-Win, in detail, consolidating global premium resources in an open-mindedmanner and further realizing win-win cooperation. Regarding the marketstrategy, Chery hopes to fully respect cooperation partners, carry outcomprehensive technology, capital and resource cooperation with the industryinside and outside, all parties from home and abroad with an open mindset,jointly forge global production and sales network, promote brand reputation andpopularity, thereby realizing the win-win cooperation under the globalizationbackground.

奇瑞汽车此次与巴西CAOA团体的签约合作活泼解释了“环球双赢合作”。两边设计组建结合团队,充裕哄骗两边的研发、产能、渠道等上风资源,连续增添在巴西资金投入和资源投放,配合强化奇瑞品牌在巴西的影响力。两边还约定,将来几年每一年将在巴西市场投放2—3款高度契合巴西消耗者需求的奇瑞新产物。

The contract-signing cooperation between CheryAutomobile and Brazilian CAOA Group vividly demonstrates “global win-wincooperation”. Both sides plan to set up an united team, make full use ofbilateral R;D, production capacity, channels and other advantages andresources, continuously increase the capital and resource input in Brazil,jointly enhance Chery’s brand influence in Brazil. They also agree to launch2-3 new products every year highly conforming with local customers’ demand inthe Brazilian market in the next several years.

跟着奇瑞环球临盆和市场结构的睁开,越来越多天下一流公司“小火伴”的名字,都将出如今奇瑞合作火伴的名单上。奇瑞今朝的国际化供应链系统中,间接合作的环球500强零部件企业到达60家。奇瑞还与近20家天下500强企业展开了合伙合作,触及发动机技巧、新材料技巧、信息技巧、汽车电子、表里饰、汽车照明等汽车工业链上下游的诸多范畴。

With the deployment ofChery’s global production and market layout, more and more world-classenterprises will appear on the list of Chery’s cooperation partners. In itspresent international supply-chain system, the number of Top500 partenterprises cooperating with Chery directly has reached 60. Besides, Chery hascarried out joint venture cooperation with nearly 20 Top500 enterprises, whichcover many fields of automobile industry chain’s upstream and downstream, suchas, engine technology, new material technology, information technology,automobile electronics, interior and exterior , automobile lighting and so on.

供应商、经销商、用户、计谋投资人……都是奇瑞期望合作双赢的火伴。奇瑞汽车副总司理、营销公司总司理贾亚权在引见海内市场和品牌生长途径时,也非常提到要“保持合作双赢的合作理念”,设立更科学的红利形式,打造全流程的地区营销系统。要以客户好处和焦点,让经销商红利,用热诚的立场让客户无忧,用专业的效劳让客户信任。

Suppliers, dealers, users, strategicinvestors….all are partners Chery hopes to join hands for the win-wincooperation. Jia Yaquan, Vice GM of Chery Automobile and GM of the marketingand sales Corp, when introducing the domestic market and brand developmentpath, also mentioned especially “insisting on the cooperation concept ofwin-win collaboration”, establishing more scientific profit model, forgingregional marketing and sales system with complete procedures, while takingcustomers’ interest as the core, making dealers get profit, relievingcustomers’ worries with a sincere attitude and winning customers’ trust viaprofessional service.

公布会现场,营销公司总司理贾亚权还正式公布2018款瑞虎7(MT版)携38项品格晋级全新上市。根据国际一流正向系统开辟、环球供应链配套临盆的瑞虎7,继2016年在中国市场首发以后,已连续在伊朗、智利上市,将来还将上岸埃及、中东等其他市场,是一款名不虚传的“环球车”。

On the conference site, Jia Yaquan alsoofficially announced the brand-new launching of 2018 Tiggo 7(MT Version), whichis featured with 38 premium upgrades. After firstly launched in Chinese marketin 2016, Tiggo 7, developed based on the international first-rate positivesystem and produced with the supporting of global supply-chain, has hit themarket in Iran, Chile successively. In the future, it will also land in Egypt,Middle East and other market, which enables it to become a genuine “globalcar”.

《这是一篇奇瑞的中英文新闻稿,各位都来围观》

《这是一篇奇瑞的中英文新闻稿,各位都来围观》

聚焦智能互联指导糊口体式款式

Focus on wired intelligence, guide life styles

尽管当代汽车工业不断由西方主导,但中国品牌能否只能做人云亦云的追随者?奇瑞汽车股分有限公司总司理陈平静的答复是:“从技巧上讲,不管是底盘、动总照样宁静这些详细的技巧,我认为部份中国品牌曾经做好了筹办,完全不弱于合伙品牌。”

Although modernautomobile industry is always dominated by western countries, can Chinesebrands only be followers? Chen Anning, GM of Chery Automobile Co., Ltd,responded: “Technically speaking, I think Chinese brands have been wellprepared, not weaker than joint venture brands at all, no matter in chassis,power assembly, safety, or other specific technology.”

奇瑞“WWW+设计”中,第三个W解释为Wired ,智能互联,指导新时代糊口体式款式。奇瑞在产物计谋上,将始终以用户为中央,继承保持技巧领先,保持新能源生长的上风,重点冲破智能互联技巧,为客户供应一种“新时代智能互联的糊口体式款式”。

The third W in Chery’s “WWW+ plan” refers toWired, in detail, Wired intelligence and guiding the life styles in the newera. As for product strategy, Chery will always be centered on customer,continuously keep the technological precedence and the advantage of new energydevelopment, put emphasis on breaking through the technology of wiredintelligence, thereby providing customers with a kind of “life style in the newage of intelligent cars”.

究竟上,智能互联、新能源或将成为自立品牌“逆袭”国际大咖的一种大概。在本年的法兰克福国际车展上,奇瑞与雷克萨斯等奢华品牌以及欧洲支流品牌同馆展出,这对中国品牌来说是个极大承认,很多欧洲同业也对奇瑞EXEED产物赋予了很高的评价。特别是当奇瑞EXEED TX展车环球首发表态时,连一贯刻薄的欧洲权势媒体和观众,也收回“incredible!”的惊讶。EXEED TX不但在外观设想、动力、平台等技巧上具有了与外资品牌同台竞技的气力,还将搭载全新的智能系统,使用人脸辨认、智能语音、加强理想等“黑科技”,具有智能互联的上风。而EXEED这个高端产物系列自己,也将成为奇瑞将来开辟欧洲市场的前锋。

As a matter of fact, wiredintelligence and new energy may become a possibility for self-owned brands to“counterattack” international giants. In this year’s Frankfurt InternationalAuto Show, Chery was exhibited in the same hall as Lexus and other luxuriousbrands and European mainstream brands, which is a tremendous recognition forChinese brand. Many European peers also appraised highly for Chery’s EXEEDproducts. Especially, when Chery’s EXEED TX show car debuted globally, thealways-tough European authority medias and audiences also exclaimed“incredible”. EXEED TX not only possesses strength comparable with foreignbrands in exterior appearance design, power, platform technologies, but also isequipped with many “advanced technologies”, such as, face identification, smartvoicing, enhanced reality and so on, thus having the advantage of wiredintelligence. EXEED, this high-end product series, will also become the pioneerof Chery to tap European market in the future.

《这是一篇奇瑞的中英文新闻稿,各位都来围观》

人们慢慢发明,中国汽车品牌除了在外观设想、品格机能等方面使人另眼相看以外,得益于国度政策的支撑,在新能源、智能互联技巧方面乃至是领先于外国企业的。负责西欧市场EXEED营业拓展的Lorenz Glaab在公布上示意,将来,针对西欧成熟消耗市场的能源晋级大情况,奇瑞将推出更多新能源车型知足成熟市场的需求。

People gradually find that Chinese automobilebrands not only leave a deep impression in the aspects of exterior appearancedesign, quality and performance, they even get the better of foreignenterprises in terms of new energy and wired intelligence due to the support ofnational policies. Lorenz Glaab, responsible for EXEED’s business developmentin Europe and North America market,stated at the conference that, based on the fuel pressure in Europe and North Americamarket, Chery will provide more new energy vehicles to satisfy the requirementsfrom mature market.

在智能互联利用方面,奇瑞作为海内首家具有智能底层节制技巧的车企,正在构建以用户体验为焦点的智能挪动出行新生态。2016年9月,在中国举行的天下互联网大会上,奇瑞与百度合作的无人驾驶eQ展开了开放的都市门路情况下的树模运营。奇瑞计划了“智能网联124计谋”:打造1小我、车、糊口融会的智能互联糊口圈,设立主动驾驶、智能互联两大立异技巧平台,分4个阶段施行,到2020年实现完全主动驾驶。

In the aspect of wiredintelligence application, as the first automobile enterprise in China owing theunderlying control technology, Chery is establishing the new ecology ofintelligence and mobile trips centered on user experience. In the WorldInternet Conference held in China in Sep of 2016, EQ, the unmanned car jointlydeveloped by Chery and Baidu, demonstrated its autonomous driving under openurban road conditions. Besides, Chery formulates “124 strategy for intelligentnetwork”, that is, forging 1 intelligently connected life circle integratingpeople, car and life, establishing 2 creative technology platforms of autodriving and wired intelligence, implementing through 4 stages and fulfillingcomplete autonomous driving till 2020.

“WWW+的加号,寄意可连续性、与时俱进和有限大概。奇瑞环球化计谋的将来,要从当前一个中国汽车的国际品牌,酿成一个国际出名的汽车品牌。”在何晓庆描画的奇瑞环球计谋蓝图中,飞速生长的智能化时代为汽车工业的生长供应了有限大概的扩大空间。奇瑞作为中华民族的自立品牌,将致力于成为“中国国度咭片上的徽章”,为知足差别市场客户的需求开辟产物,供应最优良的效劳。“期望奇瑞成为中国制造和质量的代表、中国设想和发明的代表、中国品牌和文明的代表、中国伶俐和中国气力的代表,成为一张张活动在环球都市村庄、街头巷尾的中国标记。这是我们环球市场计谋的最高目的。”

“The plus symbol in “WWW+” meanssustainability, advancing with times and unlimited possibilities. The goal ofChery’s globalization strategy is to transform the current international brandof Chinese automobiles to a world-famous automobile brand”. In the globalstrategy blueprint depicted by He Xiaoqing, the rapidly-developing intelligenceera provides an expansion space with unlimited possibilities for thedevelopment of the automobile industry. As a self-owned brand of Chinesenation, Chery will be dedicated to becoming “a badge on Chinese state card”,developing products to meet the requirements of customers from differentmarket, and providing the best service. “We hope Chery can become therepresentative of Chinese manufacturing and quality, the representative ofChinese design and creation, the representative of Chinese brand and culture,the representative of Chinese wisdom and strength, also become a Chinese symbolflowing in global cities and villages, streets and alleys, which is the supremegoal of our global market strategy.”

联系邮箱:1390477380@qq.com 客服QQ:1390477380

2002-2019 Copyright © 兰博汽车资讯 版权所有