2020-09-09 03:55 关键词：这是,一篇,奇瑞,中英文,新闻稿,大家,都来,围观 阅读：323
On Nov 11th, Chery Automobile Co.,Ltd released its “WWW+ plan” in Beijing and announcedto open its strategic global market blueprint in the new intelligence era. Asan important step and actual action in this big strategic layout, CheryAutomobile signed a strategic cooperation agreement on site with CAOA, thebiggest automobile manufacturer and retailer in Brazil. Both sides will take deepcooperation in R;D, manufacturing, purchasing, sales and other fields,jointly reinforcing Chery’s brand influence in Latin-America.
On the conference site, Chery’s globalmarketing team, which realized the landing of “WWW+ plan”, struck aneye-catching pose on the stage. The team is led by He Xiaoqing, Vice President ofChery Automobile responsible for the marketing and sales module, consisting ofPan Yanlong, GM of Chery International Corp, Jia Yaquan, GM of domesticmarketing and sales Corp, Lorenz Glaab, responsible for EXEED businessdevelopment in Europe and North American market, which all form a mightycombined force for the synchronous advancement of global market.
正值奇瑞汽车建立20周年的关键节点，作为连续14年保持中国乘用车出口第一的领军者，首次公布环球市场计谋的奇瑞取得行业表里、社会各界、海表里媒体的高度存眷。巴西驻华大使Marcos Caramuru De Paiva，阿根廷、乌拉圭等驻华使领馆代表，以及现场400多家国表里媒体，配合见证了这场范围隆重的计谋公布会。
Exactly at the timingmarking the 20th anniversary of Chery’s establishment and as theleader of the automobile industry maintaining the first place 14 years in a rowin the export of passenger vehicles in China, Chery got high attention from theindustry inside and outside, all sectors of society, medias from home andabroad by releasing its global market strategy the first time. Marcos CaramuruDe Paiva, the Brazilian Ambassador to China, representatives from Argentine andUruguayan embassies and consulates to China, and over 400 medias from home andabroad jointly witnessed this grand strategic news conference.
“汽车正面向一个良性安康生长的新时代，智能绿色生长的新时代。面向新时代，奇瑞拟定了WWW+设计“，何晓庆现场为各位阐释了WWW+设计的内在。它是一个集环球伶俐（World Wide Wisdom），合作双赢（Win-Win）,智能互联（Wired）的设计，加号Plus寄意可连续性、与时俱进和有限大概。
“The automobileindustry is faced with a new era with benign and healthy development, a new erawith smart and green development. Under this background, Chery formulated WWW+plan”, said He Xiaoqing, who explained the connotation of “WWW+ plan” on is a plan combining World Wide Wisdom, Win-Win and Wired Intelligence, Plusmeans sustainability, advancing with times and unlimited possibilities.
Gathering “global wisdom”, forging Chinese Namecard
The first W in Chery’s “WWW+ plan” stands forWisdom, in detail, gathering global wisdom and promoting Chinese through the automobile industry development in various countries, noneof giant international automobile enterprises didn’t benefit fromglobalization. Participating in global market competition and realizing brandinternationalization is an inevitable way for the development of domesticautomobile enterprises. In 2001, the first Chery car went abroad, till now, theexport sales volume in aggregate has exceeded 1.3 million, accounting for 30%of exported Chinese passenger vehicles within the same period. In this year,Chery has exported over 100 thousand vehicles. Chery adds an overseas userevery 5 minutes, Globally, every minute there will be a new Chery user.
From Latin-America to Middle East, from placeswith severe cold, ice and snow to blistering deserts and gobis, Chery’s wheelsroll in over 80 countries and regions abroad, which also disseminates Chineseculture. No matter seizing the opportunity of national “Belt and RoadInitiative”, or taking the initiative to tap European and American mainstreammarket, Chery always takes open and creative mindset to consolidate globalresources, organically integrate enterprise wisdom with that of Chinese andglobal partners, thereby opening a new pattern for self-owned brands to realizeinternationalization.
“To realize the global market coverage, we mustnot only ‘step outward, but also ‘move forward’ and ’go upward’”, said PanYanlong, VP of Chery Automobile and GM of International Corp, who gave a briefintroduction about Chery’s overseas layout in the strategy news 2013, Chery has successfully ‘step outward’, taking developing countriesas the entry point, seizing trade opportunities and tapping overseas 2014 to 2020, Chery will ‘move forward’, proactively set up new-emergingmarket, implement active planning and management, promote the improvement ofmarketing ability and advance brand building. After 2020, Chery will ‘go upward’,finish the global layout, comprehensively implement brand strategies and becomea world class brand with global competitiveness.
When the export business of many automobileenterprises is still at the stage of commodity trade, Chery, “good at globalplanning”, is taking the transition from “market operation” to “globaloperation” quietly. Upgrading from pure product output to diversified output ofproduct, technology, brand and culture, Chery hopes to become the fashionableand young brand in overseas customers’ minds, while becoming a piece of “namecard”of Chinese automobile industry in the whole world. As a matter of fact, in someoverseas market, Chery has become one of the representatives of Chineseautomobile industry. In the surveys of 2015 and 2016 “Top 20 Overseas Images ofChinese Enterprises” sponsored by the Information Office of the State Council,Chery ranked first in equipment manufacturing industry, being the only selectedautomobile manufacturing enterprise.
Consolidate global resource, realize win-wincooperation
The second W in Chery’s various countries meansWin-Win, in detail, consolidating global premium resources in an open-mindedmanner and further realizing win-win cooperation. Regarding the marketstrategy, Chery hopes to fully respect cooperation partners, carry outcomprehensive technology, capital and resource cooperation with the industryinside and outside, all parties from home and abroad with an open mindset,jointly forge global production and sales network, promote brand reputation andpopularity, thereby realizing the win-win cooperation under the globalizationbackground.
The contract-signing cooperation between CheryAutomobile and Brazilian CAOA Group vividly demonstrates “global win-wincooperation”. Both sides plan to set up an united team, make full use ofbilateral R;D, production capacity, channels and other advantages andresources, continuously increase the capital and resource input in Brazil,jointly enhance Chery’s brand influence in Brazil. They also agree to launch2-3 new products every year highly conforming with local customers’ demand inthe Brazilian market in the next several years.
With the deployment ofChery’s global production and market layout, more and more world-classenterprises will appear on the list of Chery’s cooperation partners. In itspresent international supply-chain system, the number of Top500 partenterprises cooperating with Chery directly has reached 60. Besides, Chery hascarried out joint venture cooperation with nearly 20 Top500 enterprises, whichcover many fields of automobile industry chain’s upstream and downstream, suchas, engine technology, new material technology, information technology,automobile electronics, interior and exterior , automobile lighting and so on.
Suppliers, dealers, users, strategicinvestors….all are partners Chery hopes to join hands for the win-wincooperation. Jia Yaquan, Vice GM of Chery Automobile and GM of the marketingand sales Corp, when introducing the domestic market and brand developmentpath, also mentioned especially “insisting on the cooperation concept ofwin-win collaboration”, establishing more scientific profit model, forgingregional marketing and sales system with complete procedures, while takingcustomers’ interest as the core, making dealers get profit, relievingcustomers’ worries with a sincere attitude and winning customers’ trust viaprofessional service.
On the conference site, Jia Yaquan alsoofficially announced the brand-new launching of 2018 Tiggo 7(MT Version), whichis featured with 38 premium upgrades. After firstly launched in Chinese marketin 2016, Tiggo 7, developed based on the international first-rate positivesystem and produced with the supporting of global supply-chain, has hit themarket in Iran, Chile successively. In the future, it will also land in Egypt,Middle East and other market, which enables it to become a genuine “globalcar”.
Focus on wired intelligence, guide life styles
Although modernautomobile industry is always dominated by western countries, can Chinesebrands only be followers? Chen Anning, GM of Chery Automobile Co., Ltd,responded: “Technically speaking, I think Chinese brands have been wellprepared, not weaker than joint venture brands at all, no matter in chassis,power assembly, safety, or other specific technology.”
The third W in Chery’s “WWW+ plan” refers toWired, in detail, Wired intelligence and guiding the life styles in the newera. As for product strategy, Chery will always be centered on customer,continuously keep the technological precedence and the advantage of new energydevelopment, put emphasis on breaking through the technology of wiredintelligence, thereby providing customers with a kind of “life style in the newage of intelligent cars”.
究竟上，智能互联、新能源或将成为自立品牌“逆袭”国际大咖的一种大概。在本年的法兰克福国际车展上，奇瑞与雷克萨斯等奢华品牌以及欧洲支流品牌同馆展出，这对中国品牌来说是个极大承认，很多欧洲同业也对奇瑞EXEED产物赋予了很高的评价。特别是当奇瑞EXEED TX展车环球首发表态时，连一贯刻薄的欧洲权势媒体和观众，也收回“incredible！”的惊讶。EXEED TX不但在外观设想、动力、平台等技巧上具有了与外资品牌同台竞技的气力，还将搭载全新的智能系统，使用人脸辨认、智能语音、加强理想等“黑科技”，具有智能互联的上风。而EXEED这个高端产物系列自己，也将成为奇瑞将来开辟欧洲市场的前锋。
As a matter of fact, wiredintelligence and new energy may become a possibility for self-owned brands to“counterattack” international giants. In this year’s Frankfurt InternationalAuto Show, Chery was exhibited in the same hall as Lexus and other luxuriousbrands and European mainstream brands, which is a tremendous recognition forChinese brand. Many European peers also appraised highly for Chery’s EXEEDproducts. Especially, when Chery’s EXEED TX show car debuted globally, thealways-tough European authority medias and audiences also exclaimed“incredible”. EXEED TX not only possesses strength comparable with foreignbrands in exterior appearance design, power, platform technologies, but also isequipped with many “advanced technologies”, such as, face identification, smartvoicing, enhanced reality and so on, thus having the advantage of wiredintelligence. EXEED, this high-end product series, will also become the pioneerof Chery to tap European market in the future.
People gradually find that Chinese automobilebrands not only leave a deep impression in the aspects of exterior appearancedesign, quality and performance, they even get the better of foreignenterprises in terms of new energy and wired intelligence due to the support ofnational policies. Lorenz Glaab, responsible for EXEED’s business developmentin Europe and North America market,stated at the conference that, based on the fuel pressure in Europe and North Americamarket, Chery will provide more new energy vehicles to satisfy the requirementsfrom mature market.
In the aspect of wiredintelligence application, as the first automobile enterprise in China owing theunderlying control technology, Chery is establishing the new ecology ofintelligence and mobile trips centered on user experience. In the WorldInternet Conference held in China in Sep of 2016, EQ, the unmanned car jointlydeveloped by Chery and Baidu, demonstrated its autonomous driving under openurban road conditions. Besides, Chery formulates “124 strategy for intelligentnetwork”, that is, forging 1 intelligently connected life circle integratingpeople, car and life, establishing 2 creative technology platforms of autodriving and wired intelligence, implementing through 4 stages and fulfillingcomplete autonomous driving till 2020.
“The plus symbol in “WWW+” meanssustainability, advancing with times and unlimited possibilities. The goal ofChery’s globalization strategy is to transform the current international brandof Chinese automobiles to a world-famous automobile brand”. In the globalstrategy blueprint depicted by He Xiaoqing, the rapidly-developing intelligenceera provides an expansion space with unlimited possibilities for thedevelopment of the automobile industry. As a self-owned brand of Chinesenation, Chery will be dedicated to becoming “a badge on Chinese state card”,developing products to meet the requirements of customers from differentmarket, and providing the best service. “We hope Chery can become therepresentative of Chinese manufacturing and quality, the representative ofChinese design and creation, the representative of Chinese brand and culture,the representative of Chinese wisdom and strength, also become a Chinese symbolflowing in global cities and villages, streets and alleys, which is the supremegoal of our global market strategy.”
2002-2019 Copyright © 兰博汽车资讯 版权所有